Chrono 6538 was founded by Justin Williams. The company takes it's name from the first Rolex worn by Sean Connery in the 1962 James Bond film Dr No.
Being a James Bond fan Justin loved the scenes were Bond got his new Rolex or Omega with cool features on them.
Having spent so long dreaming of the Watch he wanted to own, Justin realised one watch was not enough!
So began the hobby of collecting Vintage Swiss watches.
The collection grew and Initially not wanting to part with his watches, they were rented to people located in the UK via a membership programme.
This business could not expand overseas as it was soon obvious the market was bigger than just the UK.
So, Chrono6538 pivoted to retailing niche watch brands as well as well known Vintage Swiss watches.
We have sold to customers on 5 continents with just Africa and Antarctica remaining.
Sean Connery wearing a Rolex Submariner 6538, a famous scene when Ursula Andres comes out of the sea in her white Bikini - but also the scene where James Bond showed off his first watch.